MOTEL 9 // STAY ON THE STRANGER SIDE
We guarantee Stranger Things have happened at a Motel 6.
That's why Motel 6 is partnering with Netflix to promote Stranger Things Season 4 by going upside down themselves.
That's why Motel 6 is partnering with Netflix to promote Stranger Things Season 4 by going upside down themselves.
STEP ONE: THE BUZZ
First, we'll spread the word.
First, we'll spread the word.
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/111d8ce0-69b8-4b23-a4b4-d7877d56a9c8_rw_1920.png?h=c8b5db7025c2a1eb0fa1b8859d53cde0)
youtube bumpers !
instagram posts !
STEP TWO: THE INVITE
Next, we'll send exclusive invitations to popular influencers known for posting about all things Stranger Things (😉) on TikTok & other social platforms.
Next, we'll send exclusive invitations to popular influencers known for posting about all things Stranger Things (😉) on TikTok & other social platforms.
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/612ad79f-e0d1-467d-b8fe-7790bc451868_rw_1920.png?h=5adca6e61e8f6bfd76d81915f71c2759)
STEP THREE: THE UPSIDE DOWN
Finally, we'll welcome Motel 9 guests as they check in to the Upside Down.
Finally, we'll welcome Motel 9 guests as they check in to the Upside Down.
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/67d9e241-9159-41bb-b51e-e88c49cd70db_rw_1920.png?h=83ca876d69c62e0c19e6b7cf4ced5bb0)
lobby signage !
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/74818909-f1b8-478c-8997-8fc68f54c139_rw_1920.png?h=c413ad363b555827ab914b1a75188645)
door hangers !
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/890fb0fa-d2c4-4e7f-9d35-39bdcb58e118_rw_1920.png?h=efcbf9394ce021f68166bc0d96b70bd5)
motel room !
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/6bd0f2fe-257d-4161-8f2b-f00bf2d4081a_rw_1920.gif?h=d6dcd7081dcfb5f46175fe70e3004c1c)
parking lot drive-in premiere for season 4 !
![](https://cdn.myportfolio.com/a38d0d07-ee20-4e54-b967-5dfe93d76975/58a564d3-4a48-46dd-ba0e-c0bff8439f1a_rw_1920.png?h=d6ffa422a08e712bede4bf6720e626c1)
Art Director: Virginia Mathews 🧙🏻♂️